Made in Fiskars
نویسندگان
چکیده
Denna artikel tar sitt avstamp i min pro gradu-avhandling etnologi Fiskars bruk förvandling – lokalitet, kreativitet och kvalitet som drivkrafter en medvetet styrd kulturarvsprocess (2012). I avhandlingen undersökte jag vad händer på plats, det här fallet bruk, när sociala kulturella strukturer förändras resultat av såväl konjunkturväxlingar målmedvetna processer beslut. denna gör djupdykning avhandlingens tematik, genom mera ingående granskning sambandet mellan kulturarv varumärkesproduktion. Utgångspunkten ligger fortfarande den förändring har ägt rum med särskilt fokus bolaget Oyj Abp:s vision tillvägagångssätt för att gjuta nytt liv deindustrialiserade bruket. Genom analys intervjuer gjorda utvalda informanter pekar hur plats historia samt invånare nutida funktion kan bli ett medel säkra platsens, därmed även varumärkes goda rykte status. artikeln presenterar konkreta åtgärder vidtagits förändringen fysiska bruksmiljön Fiskars. Den teoretiska referensram stöder mig berör främst kulturarv, gentrifiering, kreativa klassen, varumärke image.
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ژورنال
عنوان ژورنال: Budkavlen
سال: 2023
ISSN: ['0302-2447', '2736-8246']
DOI: https://doi.org/10.37447/bk.129760